2025 Toyota Crown Signia: The Future of Luxury Hybrid Crossovers

The 2025 Toyota Crown Signia is here, setting a new standard in the midsize luxury hybrid crossover market. Building upon the legacy of the Toyota Venza, the Crown Signia offers a unique blend of luxury, performance, and efficiency. Join us as we dive into what makes this vehicle a standout choice.

Innovative Design and Color Options

The Crown Signia debuts with a stunning new colour, Oxygen White. This pearlescent satin white finish is a perfect complement to its sleek, modern design. The front end features LED daytime running lamps and projector beam headlights, even on the XLE trim. While the lower front fascia could benefit from functional air curtains or fog lights, the overall aesthetic is cohesive and stylish.

A New Face for the 2025 Toyota Crown Signia

The 2025 Toyota Crown Signia incorporates design elements from the Prius and Camry, resulting in a distinctive look that bridges the gap between Toyota and Lexus. The thick lower lip spoiler enhances aerodynamics by preventing air from flowing underneath, improving fuel efficiency. The hood features unique indentations that add to its aerodynamic profile.

Trim Levels and Wheel Options

The 2025 Toyota Crown Signia is available in two trims: XLE and Limited. The XLE comes with 19-inch wheels, while the Limited boasts 21-inch wheels. Both trims feature all-wheel drive, ensuring a stable and confident ride in various conditions.

Interior Comfort and Technology

Inside the XLE trim, you’ll find a blend of luxury and functionality. The 12.3-inch infotainment system offers intuitive controls and features, including energy flow displays and heated seats. While the XLE does not include a sunroof, it provides ample interior space and a high level of comfort for both driver and passengers.

Performance and Efficiency

Under the hood, the Crown Signia houses a 2.5L inline-4 engine paired with an electric motor, delivering 240 horsepower. This setup achieves 0 to 60 mph in 7.1 seconds and offers impressive fuel efficiency, with 39 MPG in the city and 37 MPG on the highway. The hybrid system is complemented by a nickel-metal hydride battery, ensuring reliable performance.

Cargo Space and Practicality

With the seats up, the 2025 Toyota Crown Signia offers 25.8 cubic feet of cargo space, which expands to 68 cubic feet. This generous storage space makes it an ideal choice for families and those who need extra room for their adventures.

2025 Toyota Crown Signia Driving Experience

Driving the “2025 Toyota Crown Signia” is a pleasure, thanks to its comfortable seats, responsive steering, and advanced safety features like blind-spot monitoring and adaptive cruise control. The standard all-wheel drive and hybrid technology provide a smooth and efficient ride.

The 2025 Toyota Crown Signia Pricing

Starting at $45,000 for the XLE trim, the Crown Signia offers excellent value for a luxury hybrid crossover. The Limited trim provides additional features and upgrades for those seeking an even higher level of refinement.

The 2025 Toyota Crown Signia is a compelling option in the midsize luxury hybrid crossover segment. With its stylish design, advanced technology, and efficient performance, it sets a new benchmark for what a hybrid crossover can be. Whether you’re looking for luxury, practicality, or eco-friendly features, the Crown Signia delivers on all fronts.

Overview The 2025 Toyota Crown Signia

Suppose you’ve ever looked at a Toyota SUV and wished it could bring a little more luxury to your life, but at the same time, you feel like Lexus is just too luxurious for you. In that case, I have absolutely fantastic news: The luxury-adjacent 2025 Toyota Crown Signia might fill that hyper-specific niche.

Here in the United States, you probably haven’t come across the Crown nameplate unless you’re already deep in automotive enthusiasm — but in Japan, it’s a big something. In 1955, Toyota introduced the first Crown sedan, making it the longest-running nameplate that Toyota has ever had.

The United States saw some Crown imports for a few decades, but they never made it past 1972. Over the years in Japan, the Crown has developed a reputation as a uniquely luxurious Toyota sub-brand that epitomizes refinement and elegance — the kind that government officials and dignitaries love to wear.

The Crown sub-brand has also allowed Toyota to deviate from its standard design language and production goals. This is an important point, and I’ll return to it in a moment.

In 2022, Toyota made waves when it announced its intention to build four different Crown models. The first was a raised luxury sedan that could easily be converted into a crossover destined for North American shores. The Crown Sedan and Crown Sport won’t be offered in the United States, but Crown’s second vehicle, known as the Crown Estate in Japan, will be coming to the U.S. as the 2025 Toyota Crown Signia SUV.

Of course, the 2025 Toyota Crown Signia is a new offering from Toyota, but it’s also filling the midsize niche left by the Venza, which will be discontinued by 2024 to make room for the Crown Signia. It won’t be a perfect one-to-one replacement, as the Crown Signia will be both more powerful and more expensive than the outgoing Venza. Its underpinnings are also different from those of the Venza, though it’s built on the same TNGA-K platform that serves as the basis for the Crown Sedan.

By 2025, the Crown Signia will be available in just two trim levels, the XLE and the Limited, both of which are powered by a hybrid system—a 2.4-litre engine. The inline-4 engine is mated to a 230.4-volt bipolar NiMH traction battery that can also store energy for later use and a hybrid transaxle that consists of four components: two electric motor generators, a planetary gear, and a reduction gear.

What does this mean? Best of all, as a driver, you’ll have a combined 240 horsepower to play with, and Toyota’s refined powertrain technology makes for a lighter, more efficient vehicle. Expect around 38 miles per gallon combined, about the same as the Venza.

Both versions also use on-demand all-wheel drive and have three driving modes — Normal, Eco, and Sport — because they share a platform. With the Crown sedan, you get a slightly lower ride than you’d expect from an SUV; the Crown Signia boasts 6.7 inches of ground clearance. Despite the lower stance, you still can tow up to 2,700 pounds.

Since this is a luxury vehicle, you get standard leather-trimmed seats, a digital gauge cluster, piano-key controls, and an infotainment system with a 12.3-inch touchscreen, a telescoping steering wheel, and a hands-free liftgate. Also standard is a five-seat configuration with a fold-down second row that can create a massive 6.5-foot-long cargo space in the rear.

The base model of the 2025 Toyota Crown Signia is the XLE, which starts at $44,985 and includes mandatory destination fees. For that price, you’re getting 19-inch machine-finished alloy wheels, heated and ventilated power front seats, heated outboard rear seats, and a six-speaker audio system. For $49,385, you can get the top-level Limited trim, which adds 21-inch alloy wheels, a fixed panoramic glass roof, an 11-speaker JBL sound system, digital critical capability, and rain-sensing wipers.

An additional $1,865 Advanced Technology Package includes a surround-view monitor, lane change assist, traffic jam assist, front cross-traffic alert, parking assist with automatic braking, mirror puddle lights, and more.

While the Crown sedan included some controversial styling elements, the first thing I noticed about the Crown Signia was its more conventional design. It certainly looks like an SUV, albeit a sleek one, with a flowing silhouette and a fun, colour-matched webbed grille—a design feature that’s starting to spread across the Toyota range.

Inside the 2025 Toyota Crown Signia, there is a spacious and comfortable cabin. Up front, there is a sleek, easy-to-use command centre that has kept the physical button situation to a respectable minimum. One of the little elevated pleasures for many of the people I spoke to on my drive was the Qi charging pad, which stands upright, like a cup holder.

It supposedly makes a very satisfying thud when you pop your phone into it, but the finger-proof case I have on my Google Pixel meant I couldn’t experience that for myself. The back seats, however, weren’t particularly inspiring.

As for the transmission itself, I encountered several different opinions on the 2025 Toyota Crown Signia at once. The engine sounded a little dull and definitely let you know when it’s working, but thanks to the quiet cabin, you probably won’t notice much. Its lower, sedan-like ride height kept the centre of gravity closer to the ground, which meant I could take a winding mountain road without feeling like I was going to tip over.

At the same time, I found the steering to be very free-wheeling, to the point where I could move the wheel quite a bit before there was any response. Obviously, this is a more luxurious vehicle than a sporty one, but I expect a firmer, more purposeful steering response from something that’s going to cost me $50,000.

My first impression of the Crown Signia was that it felt unfinished. I tested it in April, and the embargo only just lifted in June, so I fully understand that there may be pre-production bugs that are still being ironed out. But my “unfinished” criticism doesn’t just apply to the driving experience—it feels like the overall concept of the vehicle, as well as the Crown nameplate as a whole, needs work.

Let me go back to the point I made at the beginning: the Crown has traditionally been a way for Toyota to colour outside of its brand-driven lines. The Crown Signia doesn’t really feel like it’s breaking any boundaries or pushing any exciting limits.

While the crossover sedan felt fun and fresh, the 2025 Toyota Crown Signia feels like the result of throwing the sedan and the outgoing Toyota Venza into a blender: A lot of it is already familiar, but more in the acquaintance you mostly tolerate” way than in a family, friends, and loved ones kind of way.

A 2025 Toyota Crown Signia representative expressed the sentiment I had spoken to during Toyota’s drive event. I tried asking several different but related questions about what makes this vehicle unique and why buyers should care: What’s the most exciting part of the car? Who were the designers and engineers most excited about? What do journalists keep mentioning?

The representative I spoke to was a marketing rep rather than someone deeply involved in the design and engineering process, so I wasn’t expecting in-depth technical information. I was, however, hoping to hear beyond the repeated refrain that the most essential part of this SUV is the fold-down second row that offers 6.5 feet of cargo space. Sure, that’s an excellent and impressive feature, but it shouldn’t be the feature Toyota is asking me to spend $50,000 on.

However, despite my criticisms, I was honestly very pleased with the Crown Signia. I love that Toyota is experimenting with a nameplate that doesn’t create instant consumer recognition because it means the automaker can experiment. I like that the Crown Signia combines the best parts of a sedan with the advantages of an SUV. I absolutely enjoyed the experience of being in the cabin, which is quiet, flooded with light, and surprisingly peaceful.

Unfortunately, those positives aren’t enough to make up for the mediocre driving dynamics, odd attempts at generating interest, and low-budget efforts at recreating a luxury experience (like the reliance on piano-black interior trim or the boring second row). The 2025 Toyota Crown Signia isn’t a bad car by any stretch; it just doesn’t know what it wants to be yet.

The 2025 Toyota Crown Signia’s control functions begin this summer

• The XLE and Limited versions incorporate the Toyota Hybrid system and standard AWD all-wheel drive.
• Impressive 240 HP net hybrid system output.
• Stylish exterior with monochrome grille, sleek design and available 21-inch wheels
• High-quality interior with five seats and a folding second row for a 6.5-foot-long trunk
• Quiet cabin with standard leather-trimmed seats, soft-touch materials and available panoramic glass roof
• Toyota Audio Multimedia 12.3-inch touchscreen and Toyota Safety Sense 3.0 as standard

The first-ever 2025 Toyota Crown Signia brings striking style and fashionable function to the Toyota SUV lineup. Featuring a flowing silhouette, spacious premium interior and stylish colour options, the Crown Signia is a seamless package that’s sure to turn heads.

Available in XLE and Limited trims, it also offers capable and efficient performance with standard on-demand electronic all-wheel drive and the Toyota Hybrid Electric Vehicle (HEV) system. With an EPA-estimated combined fuel economy of 38 MPG and a net system output of 240 horsepower, the Crown Signia makes a new statement for the modern off-roader.

The 2025 Toyota Crown Signia’s sleek design gives it a dynamic profile, thanks to its long roofline, monochrome grille, and wide front and rear fenders. Inside, its spacious cabin conveys a premium feel with exclusive colour combinations, bronze metallic trim accents, and leather-trimmed seats as standard.

The 2025 Toyota Crown Signia also comes with a fully digital instrument cluster, piano-critical controls, and the latest Toyota Audio Multimedia system as standard. It also has an 11-speaker JBL® Premium audio system available to give you the perfect balance of technology and entertainment.

The first-ever 2025 Toyota Crown Signia has the benefits drivers love about crossover Sport Utility Vehicles (SUVs), delivering car-like handling and SUV functionality. Its high seating position, with a 25.8-inch hip point, gives the Crown Signia an elevated view of the road and an easy way in and out.

When extra gear needs to be transported, there’s plenty of interior cargo space, with more than 68 cubic feet of storage and the rear seats folded down (without the panoramic glass roof equipped). When it comes to heavier items, it can tow up to 2,700 pounds.

The 2025 Toyota Crown Signia is well equipped and priced at the manufacturer’s suggested retail price (MSRP), starting at $43,590 for the XLE trim and $47,990 for the Limited trim, excluding delivery, processing, and handling charges. The models are expected to arrive at Toyota dealerships later this summer.

Two versions, 100% hybrid, 100% four-wheel Drive

The 2025 Toyota Crown Signia offers a unique combination of style, comfort, and performance. It is available in XLE and Limited trim levels, both with five colour options: Storm Cloud or Black as standard options and Bronze Age, Finish Line Red, or Oxygen White as premium paint options. Interior colours can be chosen from Black or Saddle Tan.

The 2025 Toyota Crown Signia also comes equipped with excellent standard features on both trim levels, such as leather-trimmed seats, a heated leather-trimmed tilt/telescoping steering wheel with push-button controls, a Toyota Audio Multimedia infotainment system with a 12.3-inch touchscreen, a height-adjustable hands-free power tailgate and a tonneau cover.

LED projector headlights with low and high beam functions and LED taillights are also standard equipment. For a premium touch, heated electric door mirrors with turn signals, blind spot warning, and electric folding are also standard.

The XLE trim comes equipped with the Toyota 2.5-litre HEV system, electronic on-demand all-wheel drive with three selectable drive modes, 19-inch machined-finish alloy wheels, the latest Toyota Audio Multimedia system with a 12.3-inch touchscreen and six-speaker audio system, as standard.

The Limited trim comes equipped with all the features of the XLE. It adds 21-inch LED headlights in a dark grey metallic finish with auto-levelling function, 7-spoke alloy wheels, a fixed panoramic glass roof, a JBL Premium audio system with 11 speakers, a digital rearview mirror, a digital key for accessing and starting the vehicle with a smartphone (requires active trial/subscription to Toyota Remote Connect) and rain-sensing wipers.

The Limited trim also offers an Advanced Technology Package that includes a Surround-View Monitor, Lane Change Assist, Traffic Jam Assist, Front Cross Traffic Alert, and exterior mirrors with fog lights and reverse tilting function.

2025 Toyota Crown Signia specs First-Class Cabin

Seating up to five people, the 2025 Toyota Crown Signia offers exemplary comfort with standard leather-trimmed, Soft, high-quality leather upholstery that provides a luxurious feel in the cabin, with double stitching and flap piping that flows to the headrest. The front seats are padded, and the rear seats have a modern design.

Up front, the 8-way electronically adjustable driver and passenger seats provide comfortable cruising, and the driver’s seat with memory function adds another level of comfort. Rear seats include ample padding and a supportive cushion for maximum enjoyment.

Dual-zone climate control is also standard and is accessed via a slim illuminated control panel that runs along the dashboard. For greater control of the interior temperature, the windows in both versions are made from high-solar energy-absorbing glass.

All versions of the Toyota Crown Signia 2025 also feature a 12.3-inch fully digital instrument cluster with selectable gauges. Drivers can choose different display configurations at the touch of a button, including a hybrid system indicator that shows system power and regeneration status to encourage eco-driving habits. As with other Toyota hybrid models, the display suggests optimal throttle levels for eco-friendly driving.

The 2025 Toyota Crown Signia Limited comes standard with a fixed panoramic sunroof. LED cabin lighting adds a premium touch for added functionality and ambience. Lighting includes the ceiling, front and rear footwells, cupholders, USB ports, door handle details, and rear cargo area.

To aid outward visibility, the Limited trim comes with an available Surround View Monitor in the Advanced Tech Package, providing a 360-degree bird’s-eye view of the vehicle’s surroundings. Both the XLE and Limited come standard with a backup camera with projected trajectory and dynamic grid lines. For added convenience, a four-door Smart Key system is also standard on both trims.

A Sanctuary on the Road

For customers seeking premium experiences in a vehicle, keeping unwanted noise at bay is paramount. The cabin of the Toyota Crown Signia 2025 quietly brings that priority home. Rather than simply setting a numerical sound level (decibel) target, Toyota engineers created a quiet environment conducive to enjoying easy conversation or listening to music in greater detail. Japan and uses the same TNGA-K platform that underpins the Crown sedan.

The heavy-duty TNGA-K platform is the first defense against sound intrusion, curbing vibrations through the steering, floor, and structure. Suspension tuning resists road surface disturbances, and tire noise is reduced by strategically placed insulation and careful tire and wheel construction.

Engineers also thoroughly analyzed noise transmission paths and filled gaps around door frames, window openings, and wiring harnesses to improve cabin quietness. Even the rocker panel and bulkhead are bonded with adhesive to minimize noise.

The 2025 Toyota Crown Signia dimensions also use acoustic glass on the driver and passenger front windows to minimize noise in the cabin. Body insulation and sealing material are placed throughout the structure, between the engine bay and the cabin, under the floor mats, and on the headliner to increase soundproofing. The materials and their placement have been optimized to minimize noise at frequencies that often interfere with conversations.

The Hybrid of the House

The 2025 Toyota Crown Signia dimensions are equipped as standard with the Toyota Hybrid System (THS). This system’s main components are:

• A 2.5-litre DOHC four-cylinder engine.
• A hybrid transaxle.
• A bipolar nickel-metal hydride (NiMH) battery.

All of these systems work together, using a combination of the petrol engine to drive the vehicle’s wheels and achieve an optimal balance between power and fuel efficiency, depending on driving conditions.

The hybrid transaxle consists of four components: two electric motor generators (MG1 and MG2), a single planetary gear, and a reduction gear for the final drive. The MG1 functions primarily as a generator, driven by the gasoline engine, and charges the hybrid battery.

It also serves as the engine starter. The MG2 drives the front wheels alone or in conjunction with the internal combustion engine as needed. The MG2 also acts as a generator, recovering kinetic energy when slowing down or braking and converting it into electrical charge for the battery. Under certain conditions, the MG2 can also propel the vehicle in all-electric (EV) mode at low speed.

The 2025 Toyota Crown Signia’s 230.4V bipolar NiMH traction battery has a capacity of 5.0 Ahr and stores electricity for use by the engine generators. The battery is a compact unit located entirely beneath the rear seats, avoiding any intrusion into the rear luggage compartment. Its bipolar construction helps reduce the overall size and weight of the battery and benefits performance as the bipolar electrodes minimize internal electrical resistance.

The 2.5-litre four-cylinder petrol engine uses variable valve timing to harness the efficiency of the Atkinson cycle. This timing provides a shorter compression stroke and a longer power stroke, resulting in excellent fuel efficiency and low emissions. The engine spins the MG1 to charge the battery and provides power to the front wheels in conjunction with the MG2.

This engine, combined with the Crown Signia’s standard electronically controlled continuously variable transmission, offers exceptionally smooth, shift-free power delivery.

The 2025 Toyota Crown Signia also comes as standard with selectable NORMAL, ECO, and SPORT driving modes, which allow the driver to adapt the transmission’s performance. SPORT mode sharpens the throttle response, enhancing the driving experience. ECO mode changes the throttle and climate control logic to maximize efficiency, while NORMAL mode is ideal for everyday driving. In addition, an EV (Electric Vehicle) mode enables low-speed, electric-only driving over short distances.

Overall, the Toyota Hybrid system offers an EPA-estimated 39/37/38 MPG (city/highway/combined), and the Crown Signia can go from zero to 60 MPH in 7.1 seconds.

More Excellent maneuverability with standard AWD

The 2025 Toyota Crown Signia offers the best of both worlds: the ride comfort of a sedan and the versatility of an SUV. It has a ground clearance of 6.7 inches, an overall width of 74 inches, and a wheelbase of 112.2 inches to deliver a firmly planted feel. The 25.8-inch hip point gives you a high seating position for easy entry and exit and an elevated view of the road.

Equipped with Toyota’s standard On-Demand AWD electronic system, the Crown Signia’s AWD system fully utilizes the hybrid powertrain’s advantages while also being capable of towing up to 2,700 pounds.

Instead of using a transfer case and driveshaft to send power to the rear wheels, the AWD system uses a separate rear-mounted electric motor (MGR) to send power to the rear wheels when needed, such as when cornering or in slippery conditions. The MGR not only provides power to the rear wheels but can also proactively supply power under ideal conditions to improve driving dynamics and act as a generator, providing a charge to the hybrid’s battery when coasting or braking.

A mix of lightweight and high-strength materials aids rigidity, including a ring-frame structure at the rear, a combination of sheet metal and laser spot welds on the body, and structural adhesive throughout the chassis. The steering gearbox is mounted on the suspension’s transverse axis to deliver a direct steering feel that minimizes line correction. Underbody aero-stabilizing panels with a “staggered” texture help control airflow under the vehicle, providing a firmly planted ride.

The 2025 Toyota Crown Signia’s suspension consists of a multi-link rear suspension. Toyota engineers have focused on reducing vibrations felt by the driver and passengers and have equipped the Crown Signia’s suspension with oscillating valve dampers, a soft suspension bush and a dynamic damper in the front suspension.

Polyurethane-coated coil springs at the front help provide a smooth ride, and high-damping structural adhesive in the body and reinforced seat mounting points reduce road-induced shocks.

An electronically controlled braking system that incorporates Active Cornering Assist enhances the Toyota Crown Signia’s handling. This system activates stability control to reduce understeer in certain cornering situations, so the driver feels the improved agility, not the operation of the system.

Comfort for All

The 2025 Toyota Crown Signia keeps drivers and passengers connected when it comes to charging devices. A vertical Qi wireless charger with a charging indicator in the center console keeps the device in place while charging and maximizes space. Three USB-C and 12V charging ports are standard for use in the front seat, and two USB-Type C ports are standard for rear seat passengers.

The front seat cup holder has been designed with everyday functionality in mind. Its recessed design helps prevent drinks from spilling onto the shifter side, and there is also a partition in the center of the cup holder, maximizing its utility to accommodate long items such as phones, tablets, and wallets. Bottle holders add storage in the front doors, along with a water bottle holder in each rear door.

In the rear, passengers enjoy the comfort and practicality of dedicated air vents, two cup holders, a rear bottle holder, and seatback pockets, which are standard. Cargo space is plentiful in the Crown Signia, with a rear deck that is made for an active lifestyle,

When more space is needed, the Crown Signia’s 60/40 split-folding second-row seats with extension panels are ready to accommodate cargo. Once folded, the trunk becomes a two-meter-long storage space, ready to hold items such as skis, golf clubs, or luggage. The power liftgate allows for hands-free operation, and an easy-to-use rear seat release can be accessed from the liftgate opening.

Connected Services

The 2025 Toyota Crown Signia comes with a variety of connected service features and tests:

• Drive Connect: Includes a one-year trial subscription to Cloud Navigation with Google Point of Interest (POI) data, Smart Assistant with Hey, Toyota, and Destination Assistant.
• Service Connect: Includes up to 10 years of trial subscription with personalized maintenance updates.
• Safety Connect: Includes up to a 10-year trial subscription with Emergency Assistance, Enhanced Roadside Assistance,
• Wi-Fi Connect: Includes up to a 30-day trial or 3GB (whichever comes first) with AT&T Wi-Fi Hotspot and Apple Music and Amazon Music compatibility;
• Remote Connect: This service includes a one-year trial subscription. You can interact remotely with your vehicle through the Toyota App using your mobile phone or smartwatch. The Limited trim includes the Digital Key feature, which allows drivers and guests to use a smartphone as a remote key fob.

Safety and Practicality

The 2025 Toyota Crown Signia comes with Toyota Safety Sense 3.0 as standard. This suite of active safety and driver assistance technologies includes:

• Pre-collision system with pedestrian detection
• Lane Departure Warning with Steering Assist
• Full-speed dynamic radar cruise control
• Lane Keeping Assist
• Traffic Sign Assistance
• Automatic high beams
• Proactive driving assistance

It also has additional convenience features such as blind spot monitoring with rear cross-traffic and safe exit alert. The Limited trim offers an advanced technology package that adds front cross-traffic alert and lane change assist.

The 2025 Toyota Crown Signia is equipped with eight airbags. Toyota’s Star Safety System includes:

• Enhanced vehicle stability control.
• Traction control.
• Electronic brake-force distribution.
• Brake assist.
• Anti-lock braking system.
• Smart Stop technology.

The 2025 Toyota Crown Signia Limited features advanced Traffic Jam Assist (TJA) functionality when equipped with the Limited’s Advanced Technology Package and an active Drive Connect subscription or trial. TJA helps ease the burden of stressful stop-and-go traffic by providing control of vehicle steering, braking, and acceleration at speeds below 25 MPH. TJA must be used by applicable laws.